Voodoo

Voodoo is a French tech company based in Paris, focused on developing and publishing mobile apps and games. Founded in 2013 by Alexandre Yazdi and Laurent Ritter, Voodoo is recognized for its free-to-play hyper-casual games available on iOS and Android. The company has achieved over 8 billion downloads and serves around 150 million monthly active users, generating approximately $670 million in revenue in 2024. Voodoo operates a publishing platform that collaborates with over 2,000 external studios, contributing to about 75% of its game releases. The company supports these studios with product improvements, user acquisition, and monetization assistance. In addition to games, Voodoo has expanded into casual mobile apps and social media platforms, including the acquisition of the photo-sharing app BeReal in 2024. Voodoo's approach emphasizes rapid prototyping and data-driven development, allowing it to frequently launch and refine new games.