Allwyn UK

Allwyn UK operates The National Lottery in the United Kingdom, having assumed this role on February 1, 2024, under a 10-year license. As part of the Allwyn Group, a global lottery-led entertainment company, Allwyn UK focuses on innovation, technology, and safety in lottery operations. The company aims to enhance The National Lottery by offering a diverse range of games and a digital-first experience, allowing players to participate anytime and anywhere. Allwyn UK is committed to social responsibility, promoting safer gaming practices and raising funds for community projects. With a strong presence in the UK, the lottery is recognized by 98% of the population, attracting millions of players and collaborating with retailers across the country. Allwyn UK is dedicated to transforming the lottery experience through digital advancements and a commitment to community impact.