Vice Golf

Vice Golf is a Munich-based golf company founded in 2012 by Ingo Düllman and Rainer Stöckl. The company aims to revolutionize the golf industry by providing premium golf gear directly to consumers at affordable prices. Vice Golf pioneered the direct-to-consumer model in golf, focusing on high-quality cast urethane golf balls that deliver performance comparable to legacy brands at significantly lower prices. The company offers a range of products, including five models of golf balls recognized for their premium quality, suitable for all skill levels. Vice Golf has also expanded into golf clubs through a partnership with HIO, featuring drivers, fairway woods, hybrids, irons, wedges, and putters designed for performance and control. Their direct-to-consumer sales model allows them to maintain competitive pricing while also partnering with pro shops to reach a broader audience. Vice Golf emphasizes inclusivity, appealing to golfers who seek stylish, high-performance gear without the inflated costs typically associated with traditional golf brands.