Vera Bradley

Vera Bradley is an American company that designs, manufactures, and markets high-quality luggage, handbags, and accessories for women. Founded in 1982 in Fort Wayne, Indiana, by Barbara Bradley Baekgaard and Patricia R. Miller, the company is named after Barbara's mother. Vera Bradley is recognized for its vibrant products, often featuring distinctive floral, paisley, or geometric patterns inspired by French Provençal fabrics. The company operates both full-line and factory retail stores across the United States and has an e-commerce platform that allows customers to shop online. Vera Bradley offers a variety of products, including stylish handbags, luggage, fashion accessories, and home and office supplies. In 2019, the acquisition of Pura Vida Bracelets expanded its offerings and attracted a younger demographic. With approximately 1,600 specialty retail locations, Vera Bradley continues to reach a broad audience of women who appreciate colorful and functional accessories.