Fashion Nova

Fashion Nova is a fast fashion retail company based in Los Angeles, founded in 2006 by CEO Richard Saghian. The company operates primarily online, with five physical stores in Southern California. It specializes in affordable, trend-driven apparel and lifestyle products for women, men, curve sizes, and kids. Since launching its e-commerce site in 2013, Fashion Nova has experienced rapid growth, adding up to 1,000 new items weekly by leveraging social media trends and local manufacturing. The brand offers a wide range of products, including women's clubwear, jeans, and a Curve Collection focused on plus-size fashion. It also features a men's line and kids' collections. Fashion Nova is known for its innovative marketing strategies, particularly on Instagram, where it has built a large following by collaborating with influencers and celebrities. The company promotes body positivity and supports social causes through initiatives like Fashion Nova Cares, which has made significant donations to organizations such as Black Lives Matter and the NAACP.