USANA Health Sciences

USANA Health Sciences, Inc. is a science-driven company founded in 1992 by Dr. Myron Wentz. The company focuses on applying cellular nutrition research to develop high-quality nutritional supplements, healthy foods, and personal-care products. USANA's product range includes vitamins, minerals, and dietary supplements aimed at supporting cellular health, as well as products for weight management and skin care. Operating through a direct selling business model, USANA distributes its products internationally via a network of independent distributors known as "Associates." These Associates can sell products and build their own sales organizations, supported by company-sponsored events and training. USANA also offers a "Preferred Customer" program for individuals who wish to purchase products for personal use. With a presence in 18 international markets and a reported customer base of approximately 430,000 to 479,000, USANA has achieved significant milestones, including over $1 billion in annual sales in 2016 and $897.2 million in net sales for 2023. The company emphasizes research and development, partnering with scientists to innovate and personalize its offerings.