Pure Barre

Pure Barre is a fitness company founded in 2001 by Carrie Rezabek Dorr, specializing in ballet-inspired, low-impact workouts. With over 600 studios across North America and more than 550,000 clients, it is the second-largest boutique fitness concept in the region. The company primarily operates through a franchise model, with many studios owned by individual franchisees. The workout experience at Pure Barre combines elements of ballet, Pilates, yoga, and strength training. It focuses on small, controlled movements that enhance strength, flexibility, and cardiovascular health, making it accessible to all ages and fitness levels. Pure Barre offers four main group class formats, including introductory, classic barre, interval training, and restorative stretching. Additionally, clients can access workouts through the Xponential+ digital platform, which caters to both beginners and experienced members. The company also provides extensive support to franchise owners in areas like site selection and marketing. Pure Barre emphasizes community engagement and lifestyle transformation, partnering with organizations such as The American Cancer Society to foster member involvement and support health-related causes.