URUS Group

URUS Group is a global agricultural holding company founded in 2018, focused on serving dairy and beef producers. Based in the northern United States, it operates through a network of subsidiaries that specialize in cattle genetics, reproductive services, and farm management technologies. URUS brings together established agricultural brands such as Alta Genetics, GENEX, PEAK, and VAS to offer integrated solutions for herd optimization. The company provides a range of services, including high-fertility genetic solutions, advanced artificial insemination services, and market-leading farm management systems. URUS also specializes in reproductive technologies, including embryo transfer and in-vitro fertilization. With a presence in over 80 countries, URUS partners with producers of all sizes to enhance herd genetics, milk yield, and operational efficiency. The company is committed to sustainability and innovation, aiming to develop cattle genetics that support animal welfare and meet global food demands.