TrueCar
TrueCar, Inc. is a digital automotive marketplace based in Santa Monica, California, founded in 2005. The company connects car buyers with a network of over 13,000 Certified Dealers, offering a wide selection of new, used, and Certified Pre-Owned vehicles. TrueCar aims to enhance the car buying and selling experience by providing transparency and convenience for both consumers and dealers. The platform features tools for vehicle discovery, price ratings, and market context, helping buyers make informed decisions tailored to their needs. TrueCar Plus is a service that allows customers to shop online, arrange financing, and schedule vehicle delivery or pickup, streamlining the entire process. Additionally, TrueCar supports auto-buying programs for over 250 affinity partners, including organizations like AARP and American Express, which broadens its reach and enhances its credibility in the market.
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Headcount trend
TrueCar went from 333 employees in Oct 2024 to 275 in Sep 2026. Apr to Sep 2026: 16 people joined, 14 left.
Org structure
Headcount by department
Executive compensation
Salaries at TrueCar
All salaries28 salary profiles in the US
Most reported roles
Layoffs
Details100 roles cut in the last 12 months.
- Feb 2026 · 100 roles (~30%) · Los Angeles, United States
H-1B sponsorship
The department split adds up all the years listed above. FY2026 alone: 2 filings.
Peer reviews
Worked with someone at TrueCar?
Anonymous peer reviews on OffTheRecord
Hiring now
Base Salary:
$206k - $275k
Base Salary:
$96k - $128k
Base Salary:
$88k - $117k
Similar companies
TrueCar FAQ
How many employees does TrueCar have?
TrueCar has about 275 employees, up 1.1% over the 3 months to Sep 2026.
Does TrueCar sponsor H1B visas?
Yes. TrueCar filed 2 H1B (LCA) applications in FY2026, according to the latest U.S. Department of Labor disclosures. Most of them were for IT roles.
Has TrueCar had layoffs in 2026?
Yes. TrueCar has reported 100 layoffs in 2026, most recently on Feb 24, 2026.
What is TrueCar's revenue per employee?
TrueCar makes about $652K in revenue per employee, based on $179.36M annual revenue and 275 employees.
How much does TrueCar pay?
6figr has 28 salary profiles for TrueCar in the US, with pay broken down by role, level, gender and ethnicity on the TrueCar salaries page. See TrueCar salaries
Is TrueCar a public company?
Yes. TrueCar is publicly traded under the ticker TRUE on NASDAQ.
Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.
