True Classic

True Classic is a California-based menswear company founded in 2019 by Ryan Bartlett, Nick Ventura, and Matt Winnick. The brand aims to provide high-quality, well-fitting basics that enhance men's physiques at accessible prices. Initially focused on premium t-shirts, True Classic has expanded its offerings to include jeans, polos, chinos, and activewear. The company emphasizes fit and feel, featuring tools like a “find my fit” widget to help customers choose the best size and style for their body type. True Classic primarily sells its products directly to consumers online, but it is also growing its presence in retail, with its core t-shirts available in 460 Target stores, as well as at Sam’s Club, Kohl’s, and Amazon. The brand has recently increased its brick-and-mortar locations from five to nine, allowing customers to experience the fit and quality in person. True Classic has achieved significant growth, reaching $150 million in revenue within a few years and maintaining profitability with a lean team.