TOTEME

Toteme is a Swedish fashion brand founded in 2014 by Elin Kling and Karl Lindman. With its main operations in Stockholm, the brand emphasizes a minimalist and modern aesthetic, creating a style universe that transcends fashion trends. Toteme operates primarily as a digital-first brand, focusing on direct-to-consumer sales while also partnering with high-end e-tailers and boutiques to expand its reach. The brand offers a range of products, including ready-to-wear clothing, shoes, bags, and accessories for women. Notable items include the iconic scarf-coat and the T-Lock bag. Toteme's design philosophy centers on timeless, high-quality pieces that form a modern uniform for women, characterized by sleek lines and a monochromatic palette. The brand has gained a loyal following, including endorsements from celebrities like Jennifer Lawrence and Gigi Hadid. As of 2023, Toteme has achieved an annual turnover exceeding EUR 100 million and continues to grow internationally.