Love

Love, Bonito is a Singapore-based womenswear brand founded in 2005 by Rachel Lim and her co-founders. Initially starting as a pre-loved apparel seller, it has grown into one of Southeast Asia's largest omnichannel fashion brands, with a strong presence in Singapore, Malaysia, Indonesia, and Hong Kong, as well as international shipping to 18 countries. The company designs its clothing in-house, focusing on accessible and versatile styles for the modern Asian woman. Their product range includes everyday staples, workwear, special occasion outfits, and maternity wear, all tailored to accommodate various life stages. Love, Bonito emphasizes quality and functionality, using real women for sample fittings to ensure comfort and style. Their designs feature practical elements like padded busts, crease-resistant fabrics, and bump-friendly cuts, all machine washable for everyday use. The brand's mission is to empower women on their journey of self-discovery and confidence, encouraging them to embrace their individuality. Love, Bonito aims to provide stylish, high-quality clothing that fits the lifestyle and body types of modern Asian women.