Tarte Cosmetics

Tarte Cosmetics is a cruelty-free and eco-conscious beauty brand founded in 1999 by Maureen Kelly. The company started in her New York City apartment, focusing on clean, effective ingredients to address skin concerns like acne. Tarte emphasizes sustainability and philanthropy, operating globally with products available in major retailers such as Ulta and QVC. The brand offers skincare-makeup hybrids infused with natural extracts like Amazonian clay and maracuja oil. Notable products include the Shape Tape™ Concealer, known for its full coverage, and the Lights, Camera, Lashes™ Mascara, celebrated for its volumizing effects. Tarte also features the SEA Collection, which offers vegan formulas, and the Sugar Rush!™ sub-brand, providing playful and affordable beauty options. Tarte's commitment to social causes is evident through its nonprofit, Heart to Tarte™, which supports animal welfare and women's empowerment. The brand's focus on inclusivity and sustainability appeals to environmentally conscious consumers.