Sweetwater

Sweetwater is a prominent American retailer based in Fort Wayne, Indiana, specializing in musical instruments, professional audio equipment, and lighting. Founded in 1979 by Chuck Surack, the company has grown from a mobile recording studio into the largest online retailer of musical instruments and pro audio gear in the United States. The product range at Sweetwater includes guitars, keyboards, recording software, live sound systems, and lighting equipment. The company also features world-class recording studios and performance facilities, showcasing its deep roots in music production. Sweetwater is dedicated to exceptional customer support, offering expert advice and a wide selection of quality products to musicians, producers, educators, and audio professionals across the country. With a commitment to fairness and integrity, Sweetwater has established a loyal customer base and continues to expand its services, including a robust e-commerce platform and a large on-site retail space. The company emphasizes a customer-first approach, ensuring that it meets the needs of its diverse clientele.