Supercheap Auto

Supercheap Auto is a leading Australian retailer focused on automotive parts and accessories. Established in 1972, the company began as a mail-order business and has since expanded to operate over 281 stores across Australia and New Zealand. It is part of the Super Retail Group, which includes other well-known brands. The company offers a comprehensive range of products, including car batteries, air filters, coolants, tools, spare parts, car care products, and accessories for vehicles, caravans, and camping. Supercheap Auto serves a diverse customer base, including DIY enthusiasts and professional mechanics. The company also engages customers through loyalty programs, such as the Supercheap Auto Club Plus in New Zealand, enhancing their shopping experience.