MECCA Brands

MECCA Brands is a prominent Australian beauty retailer founded in 1997 by Jo Horgan. With over 110 stores in Australia and New Zealand, along with a strong online presence, MECCA offers products from more than 200 global beauty and skincare brands. The company employs over 7,000 people and serves around two million customers, capturing about 10% of Australia’s beauty market. Starting from a single store in Melbourne, MECCA has expanded significantly, launching its first New Zealand store in 2007 and pioneering online beauty retail in Australia with its e-commerce platform in 2001. MECCA focuses on delivering a personalized customer experience, investing in staff training to provide expert beauty advice both in-store and online. The company also develops its own brands, including MECCA COSMETICA, MECCA MAX, and kit, which emphasize quality and sustainability. In 2024, MECCA Brands generated approximately AUD 1.34 billion in revenue, solidifying its position in the cosmetic and toiletry retailing industry. The company is known for its curated product selection and commitment to customer engagement across multiple channels.