Subaru America

Subaru of America, Inc. is a subsidiary of Subaru Corporation, established in 1968 to introduce Subaru vehicles to the U.S. market. The company has moved its headquarters several times, currently located in Camden, New Jersey. It plays a key role in distributing vehicles produced at Subaru of Indiana Automotive, Inc., a facility known for its zero-landfill operations. The company markets a diverse range of Subaru vehicles, including sedans like the Impreza and Legacy, SUVs such as the Forester and Outback, and electric models like the Solterra. Subaru vehicles are designed for reliability, safety, and performance, particularly in challenging weather conditions. Subaru of America targets a wide customer base, including outdoor enthusiasts, families, and environmentally conscious consumers, emphasizing the brand's unique features and commitment to sustainability.