SKIMS

SKIMS is an American fashion brand co-founded in June 2019 by Kim Kardashian, Emma Grede, and Jens Grede. The company specializes in shapewear, underwear, loungewear, and menswear, focusing on body positivity, inclusivity, and diversity. SKIMS offers a wide range of sizes from XXS to 5XL and a variety of skin tones to cater to different body types and complexions. The brand initially launched with shapewear and underwear designed for comfort and support, utilizing innovative fabrics and technology. SKIMS quickly gained popularity, generating over $2 million in sales shortly after its launch and selling more than three million products in its first year. By 2023, the company reached a valuation of over $4 billion and expanded its offerings to include swimwear and menswear. SKIMS employs a strong marketing strategy that leverages Kim Kardashian's social media presence and collaborations with luxury designers. The brand emphasizes inclusivity and female empowerment, appealing to a diverse customer base and featuring various celebrities in its campaigns.