Sift

Sift is an AI-powered fraud prevention and risk-based authentication platform that helps digital businesses detect and prevent fraud in real-time. The company focuses on providing identity trust through advanced machine learning and user identity analysis. Sift processes approximately 1 trillion annual events from over 700 global brands, representing 1.6 billion digital citizens. This enables businesses to combat threats such as account takeover and payment fraud while minimizing annual fraud losses. The Sift Platform offers instant fraud detection and risk scoring throughout the customer journey, ensuring secure transactions without disrupting loyal customers. Sift also provides tiered Professional and Managed Services to support fraud teams, including dedicated customer success managers and ongoing optimization. With features like Triangulated Tuning, Sift enhances detection accuracy and helps businesses turn fraud prevention into a revenue advantage. The platform is utilized by notable brands like Poshmark, Swan Bitcoin, Harry’s, and Patreon to protect customers and drive growth.