ShopBack

ShopBack is a prominent online cashback and rewards platform founded in Singapore in 2014 by Henry Chan and Joel Leong. It has grown to become the largest cashback platform in the Asia Pacific, partnering with over 3,000 merchants across various categories, including general merchandise, travel, fashion, health and beauty, groceries, and food delivery. The platform operates on an affiliate marketing model, where merchants pay commissions for sales generated through ShopBack, allowing customers to earn cashback rewards. In addition to online cashback services, ShopBack has expanded into physical retail with the ShopBack GO app, offering cashback rewards at brick-and-mortar stores, dining, and entertainment venues. The company has also integrated payment solutions into its ecosystem with the launch of ShopBack Pay and PayLater. With a customer base of over 20 million users across nine countries, ShopBack continues to enhance the shopping experience by providing a comprehensive suite of services, including cashback rewards, affiliate marketing partnerships, and a discovery platform for deals and promotions.