Affle

Affle is a global technology company founded in 2005, based in Noida, India, with roots in Singapore. The company specializes in mobile marketing and advertising through its proprietary consumer intelligence platform. Affle utilizes artificial intelligence and big data to deliver targeted mobile advertisements, enhancing marketing returns and reducing digital ad fraud. The core offerings of Affle include its Consumer Intelligence Platform, which transforms ads into personalized recommendations, and the mTraction platform, designed to optimize advertising campaigns. Additionally, the mFaaS platform focuses on fraud detection and prevention using real-time data analytics. Affle also provides digital transformation services for offline companies, including app development and solutions for online-to-offline commerce. Affle serves a diverse global customer base, reaching over 1 billion users across various countries. The company has shown strong financial growth, with revenues exceeding ₹1,000 crores (approximately $138 million) in fiscal year 2022. Affle is publicly listed on the National Stock Exchange of India and the Bombay Stock Exchange, emphasizing innovation and data privacy in its operations.