Sensor Tower

Sensor Tower is a prominent provider of digital market insights, focusing on mobile app performance, digital advertising, retail media, and audience intelligence. Founded in 2013 and based in California, the company employs between 201 and 500 people. Sensor Tower aims to measure the digital economy, offering visibility into the mobile app and digital ecosystem to assist organizations in making informed decisions. The company offers a range of products, including App Intelligence for mobile app performance insights, Store Intelligence for app store trends, and Ad Intelligence for optimizing digital advertising strategies. Additionally, Usage Intelligence provides data on app engagement, Audience Insights focuses on user demographics, and Retail Media Insights helps brands enhance their retail media strategies. In 2023, Sensor Tower expanded its capabilities by acquiring data.ai, further solidifying its position in mobile app intelligence. Sensor Tower's insights are utilized by a diverse clientele, including Fortune 100 brands, entertainment conglomerates, media agencies, investors, and top gaming studios, supporting tens of thousands of users across 101 countries.