Sciera

Sciera, Inc. is a data analytics and information services company based in Marietta, Georgia, founded in 2004. The company specializes in transforming Big Data into actionable business insights through advanced analytics, data acquisition, modeling, and scoring. Sciera aims to answer key marketing questions by combining publicly available information with client data to identify customer buying triggers. The services offered by Sciera include strategy consulting, data management, analytic modeling, and analytic research. They provide customized solutions tailored to specific industries, helping clients in sectors like cable TV and deregulated utilities reduce customer churn and enhance market share. Sciera also delivers digital marketing services, utilizing its analytics expertise to create targeted advertising campaigns that extend beyond traditional platforms. With a team of strategists, analysts, data scientists, and technologists, Sciera integrates unstructured text mining and cloud computing to develop scalable frameworks for market data analysis. The company serves a diverse range of industries, positioning itself as a strategic partner for businesses looking to leverage data analytics for improved marketing intelligence and effectiveness.