Samba TV

Samba TV is a television technology company based in San Francisco, California, founded in 2008. The company specializes in real-time audience insights and analytics, utilizing patented Automatic Content Recognition (ACR) technology embedded in Smart TVs and connected devices. Samba TV's mission is to help marketers and media companies better understand and engage TV audiences across various platforms, using AI and machine learning to enhance consumer journeys and advertising effectiveness. The company offers a range of services, including audience analytics, cross-screen advertising solutions, and measurement tools. Their technology allows for real-time data on TV viewership, enabling advertisers to measure engagement and optimize ad targeting. Samba TV also provides tools for building engaged audiences using first-party data from leading connected TV brands. With a focus on transparency and consumer privacy, Samba TV aims to empower marketers with actionable insights in a rapidly changing media landscape.