Rokt

Rokt is a global leader in ecommerce technology, founded in 2012 in Sydney, Australia. The company specializes in AI-driven personalization technology that enhances the transaction moment for retailers and brands. Its core product is a checkout optimization software development kit (SDK) that integrates into ecommerce checkout flows, helping retailers maximize relevance, increase revenue, and acquire new customers. Rokt's platform includes Rokt Ecommerce, which optimizes the checkout experience, and Rokt Ads, which allows brands to connect with customers across a network of approximately 3,000 ecommerce partners. The company has experienced significant growth, achieving unicorn status in 2021 and generating $600 million in revenue in 2024. Rokt serves a diverse clientele, including major companies like Uber, Ticketmaster, and PayPal, and continues to innovate by expanding its AI capabilities and entering new ecommerce verticals.