Rocky Brands

Rocky Brands, Inc. is a publicly traded company based in Nelsonville, Ohio, that specializes in designing, manufacturing, and distributing premium footwear and apparel. Founded in 1932, the company has grown from a local shoe manufacturer into a leader in outdoor, work, western, and military footwear and apparel. Its well-known brands include Rocky®, Georgia Boot®, Durango®, Lehigh®, The Original Muck Boot Company®, XTRATUF®, and Ranger®. The company offers a wide range of products, including outdoor boots, work boots, military boots, safety shoes, and performance footwear. Additionally, it provides outdoor and work apparel designed to complement its footwear lines. Rocky Brands has a strong history of military contracts and has expanded its brand portfolio through strategic acquisitions, significantly increasing its market reach and annual revenue. The company focuses on enhancing customer experience by optimizing product availability across major online marketplaces, ensuring consistent messaging and satisfaction.