Reputation

Reputation, based in San Ramon, California, specializes in online reputation management and customer experience management. Founded in 2006 by Michael Fertik, the company offers a software-as-a-service (SaaS) platform that helps businesses monitor and respond to online reviews, social media interactions, and customer surveys. This platform analyzes customer sentiment and provides actionable insights to enhance operational performance and customer experience. The core product, the Reputation Experience Management Platform, allows businesses to track their online reputation across various channels. It includes features for customer sentiment analysis, operational improvement tools, and collaboration capabilities, enabling teams to work together on reputation initiatives. Reputation primarily serves enterprise-level businesses in sectors such as healthcare, financial services, automotive, hospitality, and retail, focusing on turning customer feedback into meaningful business improvements.