Reformation

Reformation is a sustainable fashion brand based in Los Angeles, founded in 2009. The company specializes in vintage-inspired women's clothing, including dresses, tops, denim, and accessories. Reformation operates as a direct-to-consumer brand, offering limited-edition collections through its online platform and physical stores. The brand emphasizes eco-conscious practices and ethical production. It tracks the environmental impact of its products through its RefScale system and uses eco-friendly materials like deadstock fabrics and Tencel™ lyocell. Reformation has been carbon offsetting its operational footprint since 2015 and aims to become Climate Positive by 2025. The company also integrates technology in its retail spaces to enhance the shopping experience, reflecting its online offerings. Reformation targets eco-conscious consumers who value stylish, sustainable clothing.