Quantcast

Quantcast is a technology company based in San Francisco, California, founded in 2006. It specializes in digital advertising, audience insights, and measurement, operating globally with offices in various countries including the United States, Canada, Australia, and several European nations. The company is known for pioneering the use of machine learning in audience measurement. Quantcast offers several key services. Quantcast Measure is a free tool that provides real-time insights into audience characteristics and behavior, used by over 100 million web destinations daily. The Quantcast Platform, launched in 2021, is a self-service audience platform that enables effective advertising without relying on third-party cookies. Additionally, Quantcast Advertise enhances online campaign management, while Quantcast Academy provides training and certification in digital advertising. Quantcast Choice is a consent management solution for privacy compliance. The company serves a diverse range of clients, including publishers, brands, and advertising agencies, helping them understand their audiences and optimize ad campaigns across web and mobile platforms. Quantcast's technology supports personalized advertising strategies in a privacy-conscious environment.