Purpose Brands

Purpose Brands, LLC is a prominent player in the wellness and fitness industry, headquartered in Woodbury, Minnesota. Formerly known as Self Esteem Brands, the company serves as the parent organization for a diverse range of fitness, health, and wellness franchise brands. With a focus on enhancing member experiences, Purpose Brands is positioned for significant growth in the global wellness economy. The company offers a variety of services through its well-known brands, including Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions, and Provision Security. These brands collectively support over 7,000 communities worldwide and cater to millions of members, generating $3.7 billion in revenue across 50 countries. Purpose Brands is dedicated to providing comprehensive fitness, nutrition, and wellness support to a broad customer demographic.