Natura

Natura is a prominent Brazilian multinational company that specializes in cosmetics, hygiene, and beauty products. Founded in 1969 in São Paulo, it is part of the Natura &Co group, which includes brands like Aesop and The Body Shop. Natura offers a diverse range of personal care items, including cosmetics, perfumes, makeup, hair care, and sun protection products. The company is recognized for its innovative approach, being the first in Brazil to introduce product refills in 1986. Natura primarily operates through direct sales, leading this sector in Brazil. It utilizes various distribution channels, including e-commerce and franchises, and has a significant presence in several countries across Latin America and beyond. The company is also committed to sustainability and social responsibility, integrating these values into its operations through initiatives like the Amazônia program. With production facilities in Brazil and research centers in multiple locations, Natura continues to develop innovative products while maintaining a strong market position.