Provi

Provi is the largest ecommerce marketplace focused on the beverage alcohol industry, established in 2016. The company aims to enhance efficiency within the three-tier system that connects suppliers, distributors, and retail buyers, including bars, restaurants, and liquor stores. Provi operates an online platform that simplifies the wholesale alcohol ordering process by consolidating distributor catalogs, sales communications, and order management into a single, user-friendly interface. The platform allows buyers to search multiple distributors’ catalogs, filter products by various attributes, and place orders directly. It also offers tools for order and inventory management, centralizes communication with sales representatives, and provides marketing solutions for brands to engage with over 200,000 buyers. Provi leverages data-driven insights and machine learning to improve product discovery and market insights, making transactions faster and more efficient for all users in the beverage alcohol sector.