Principle

Principle, also known as Principle Global, is a global brand and implementation consultancy based in Huddersfield, United Kingdom. Founded in 2006, the company employs around 700 people and has a presence in the Americas, Europe, Middle East, Africa, and Asia Pacific. Principle focuses on driving brand growth and transformation for companies worldwide through strategic consultancy and implementation services. The company offers a range of services, including experience design, program management, and implementation. Its experience design services create brand-led customer and employee experiences across various dimensions, while the management office ensures efficient brand transformation through program management. Principle's implementation team specializes in executing brand change globally, including technical product development and site-based services. Principle has a history of innovation, such as creating the first solar-powered signage for Fisker Automotive. The company has received multiple awards for its contributions to brand management and international trade, highlighting its commitment to helping brands stay relevant and competitive in the market.