ICP

ICP is a content operations solutions provider that helps global brands manage the flow of digital content. Established in 1988, the company initially focused on content adaptation and versioning, later expanding into digital asset management and content operations in the early 2000s. ICP serves major brands like Coca-Cola, Unilever, and Mars, with many client relationships lasting decades. The company offers services in three main areas: Content Management & Logistics, Digital Shelf Solutions, and Creative Operations. Their services include deploying and optimizing digital asset management systems, developing omnichannel content strategies, and providing production services such as localization and video editing. ICP also provides tech-enabled solutions like custom-configured content operations platforms and performance measurement frameworks. ICP differentiates itself through specialized consulting, comprehensive support from strategy to execution, and platform-agnostic technology recommendations. With a strong production heritage and expertise in managing complex omnichannel requirements, ICP is well-equipped to meet the needs of Fortune 500 consumer brands across various industries.