Placer

Placer.ai is a location intelligence platform based in Santa Cruz, California, founded in 2014. The company specializes in converting aggregated, anonymized mobile location data into actionable insights for businesses and civic organizations. This enables clients to make informed decisions regarding physical locations. As of February 2024, Placer.ai reported an annual recurring revenue of $100 million, showcasing its rapid growth and widespread adoption. The core offering is a proprietary analytics dashboard that provides insights into foot traffic trends, trade area analysis, demographic breakdowns, and visitor behavior. Placer.ai employs machine learning to process location data while ensuring privacy compliance by using aggregated, non-personally identifiable information. The platform continuously expands its capabilities, adding features like crime statistics and traffic counts. Placer.ai serves over 4,000 customers across various sectors, including retail, commercial real estate, hospitality, public sector, and consumer packaged goods.