Pine Labs

Pine Labs is a prominent merchant commerce platform based in Delhi NCR, India, founded in 1998. Originally focused on payment and loyalty solutions for the retail petroleum sector, the company transitioned in 2012 to a cloud-based, omnichannel platform that serves various industries. Pine Labs operates in over 3,700 cities and towns across India, Malaysia, and other Asian markets, providing fintech solutions that integrate payment processing, financing, and automation tools. The company offers a range of services, including unified point-of-sale systems that support digital payments and inventory management, consumer financing options like buy-now-pay-later, and omnichannel solutions for seamless retail operations. Pine Labs also features proprietary products such as PayLater, which allows merchants to offer flexible payment plans, and enterprise automation tools for invoicing and analytics. With a strong focus on technology and strategic partnerships, Pine Labs aims to enhance commerce through accessible and automated solutions, contributing significantly to the fintech landscape in Asia.