Persado

Persado is a New York City-based software company founded in 2012, specializing in AI-driven language generation technology for marketing and customer engagement. The company offers a cloud-based platform that combines generative AI, deep learning, psycholinguistic science, and data analytics to optimize marketing language across digital channels. The platform automatically generates personalized marketing messages tailored to specific audiences, enhancing engagement and conversion rates. It supports various digital channels, including email, web, SMS, and UI elements, allowing for real-time, targeted communication. Persado also utilizes machine learning for predictive performance analytics, continuously optimizing content through A/B testing. The technology is designed to integrate seamlessly with existing marketing automation tools. Persado serves a diverse range of industries, including banking, insurance, retail, telecommunications, and healthcare, with notable clients such as Best Buy, Citi, and Verizon Wireless. The company employs approximately 400–427 people and has raised around $66 million in funding.