Performics

Performics is a global performance marketing agency founded in 1998, with its headquarters in Paris, Île-de-France. As part of Publicis Groupe, the company operates in 41 to 57 countries and employs over 1,462 people. Performics focuses on converting consumer intent into revenue through data-driven, omnichannel marketing campaigns. The agency offers a range of services, including performance media strategies across search, social, and programmatic advertising, as well as personalized content creation. They also provide audience segmentation, journey mapping, and analytics services that emphasize ROI-focused attribution modeling. Performics is known for its innovative approaches in customer acquisition and omnichannel marketing, utilizing proprietary methodologies to optimize conversions. The company serves a diverse clientele, targeting global enterprises that seek performance-driven marketing solutions.