Equativ

Equativ is an independent French advertising technology company that specializes in transparent and privacy-focused solutions for advertisers and publishers. With a global presence, Equativ combines advanced technology, data intelligence, and consumer research to enhance digital advertising outcomes while ensuring brand safety and a positive user experience. Founded over two decades ago as Smart AdServer, Equativ has grown through strategic acquisitions and positions itself as a client-first alternative to larger platforms. The company offers a range of services, including monetization solutions for publishers, self-service and managed media tools for advertisers, and a curation platform called Maestro for managing deals and audience targeting. Equativ is recognized for its workplace excellence and is part of French Tech’s Next 40 program, highlighting its commitment to innovation and collaboration with premium partners.