Noom

Noom is a behavior change company based in New York City, founded in 2008 by Artem Petakov and Saeju Jeong. It focuses on weight loss, fitness, and mental health through a subscription-based mobile app that combines digital health tools with psychological principles. Launched in 2016, the app utilizes artificial intelligence and personalized coaching to promote sustainable lifestyle changes. The platform emphasizes cognitive behavioral therapy (CBT) and goal-setting strategies to help users develop healthier habits related to nutrition, exercise, sleep, and stress management. Noom offers weight management programs, a virtual diabetes prevention program recognized by the CDC, and services for stress and anxiety management. Users benefit from access to over 3,000 wellness coaches who provide personalized support. The app has received high ratings and is used by healthcare and pharmaceutical companies to enhance patient outcomes. Under the leadership of CEO Saeju Jeong, Noom reported $400 million in revenue in 2020 and employs around 3,000 people. The company aims to engage a broad demographic, including individuals seeking sustainable weight loss and corporate clients focused on wellness outcomes.