Mixpanel

Mixpanel is a product analytics platform based in San Francisco, founded in 2009. It enables businesses to track and analyze user interactions in web and mobile applications through event-based data, such as clicks and sign-ups. This approach allows teams to measure engagement and retention without the need for custom queries. The platform processes around 7 trillion data points annually, providing real-time insights into user behavior. The company aims to democratize analytics for developers and teams, helping them understand user journeys and improve products. Mixpanel offers a self-serve analytics platform that focuses on event analytics, allowing product, growth, and engineering teams to analyze user engagement effectively. It supports thousands of paying customers globally, including notable names like OpenAI, Netflix, and Uber. Headquartered in San Francisco, Mixpanel has migrated to Google Cloud to enhance its infrastructure and ensure reliable performance.