Measured

Measured is an AI-powered marketing effectiveness platform based in Santa Monica, California, founded in 2017. The company specializes in providing enterprise brands with tools to measure and optimize the impact of their marketing campaigns across various media channels. Measured utilizes causal experiments, media mix modeling, and data science to help marketers validate and optimize their advertising spend, driving accountable business growth. Key offerings include incrementality testing, media mix modeling, a media plan optimizer, cross-channel reporting, and benchmarks for comparing performance metrics. The platform features a centralized dashboard that supports data import/export, conversion tracking, KPI monitoring, and customizable reporting. Measured serves a diverse clientele of over 150 leading ecommerce brands, optimizing more than $35 billion in advertising spend. With a team of over 150 professionals, including data scientists and analytics experts, Measured has been recognized as a leader in marketing analytics. The company has received awards for its innovative tools and consultative approach, helping brands make informed, data-driven media investment decisions.