Lovable

Lovable Italy S.r.l. is an Italian company that designs, manufactures, and retails apparel, focusing on underwear and nightwear made from knit fabrics. Founded in 1926 as The Lovable Company, it initially specialized in brassieres and has since expanded its offerings to include a variety of intimate apparel, such as bustiers and corsets. The company is known for its commitment to comfort, quality, and style in its products, which include brassieres, panties, and comfortable sleepwear. Lovable primarily serves the Italian market, with a strong emphasis on eCommerce. Headquartered in Prato, Tuscany, the company employs around 207 people and continues to build on its rich heritage in the apparel industry.