Jones Knowles Ritchie

Jones Knowles Ritchie (JKR) is a design-led creative agency founded in 1990, with headquarters in London and additional offices in New York and Shanghai. The agency employs over 300 professionals who specialize in brand design and strategy. JKR focuses on branding and design services, including visual brand identity development, packaging design, brand architecture review, design strategy, and trend analysis. Their approach combines design with strategic thinking to create distinctive brands that foster growth and market disruption. JKR collaborates with a diverse range of clients, from global leaders like AB InBev and Kraft Heinz to innovative brands such as Hippeas and The Gut Stuff. The agency has received numerous awards for its work, including recognition as the Most Awarded Design Group at D&AD and a Gold Cannes Lion in 2021 for the global rebrand of Burger King. JKR emphasizes a collaborative creative process and maintains strong relationships with clients, ensuring high-quality outcomes while preserving its unique culture and focus.