JD Power

J.D. Power is an American data analytics and consumer intelligence company founded in 1968 by James David Power III. It specializes in collecting and analyzing big data through consumer surveys to provide insights that help companies enhance their products and services. Initially focused on the automotive industry, J.D. Power pioneered customer satisfaction and quality studies, establishing standards like the U.S. Automotive Customer Satisfaction Index and the Initial Quality Study. The company conducts independent syndicated studies and market research across various sectors, including automotive, food, computers, and retail. Its research methodology involves gathering consumer feedback on product quality, customer satisfaction, and dealer experiences. J.D. Power's products include syndicated studies and awards programs, which are widely recognized and utilized by manufacturers and service providers to promote quality and customer satisfaction. The company has expanded globally, with offices in several countries, and continues to help clients improve their offerings and brand reputation through its authoritative insights.