Ibotta

Ibotta, Inc. is a Denver-based company founded in 2012, led by CEO Bryan Leach. It specializes in a performance marketing platform that rewards consumers with cash back for their purchases. Ibotta's mission is to make every purchase rewarding, allowing shoppers to earn real cash back on a wide range of items through its app, website, and browser extension. The company pioneered a pay-per-sale advertising model, enabling brand marketers to deliver digital promotions to over 200 million consumers via the Ibotta Performance Network (IPN). This model ensures brands pay only when their campaigns result in sales. Ibotta has facilitated over $1.8 billion in cash rewards for American shoppers. The platform offers features like receipt scanning and in-app mobile commerce, enhancing user experience and allowing users to shop directly through partner apps. Ibotta partners with major retailers and brands, including Walmart, Target, and Anheuser-Busch, to provide thousands of digital offers. The Ibotta app has been downloaded over 30 million times, with users earning an average of over $250 annually in cash back rewards.