Helen Troy

Helen of Troy is a global consumer products company founded in 1968 in El Paso, Texas. Originally focused on wig stores and hair appliances, it has evolved into a significant player in the consumer goods industry. The company operates through two main business segments: Beauty & Wellness, which includes personal care and beauty brands, and Home & Outdoor, which offers products for home and outdoor activities. Helen of Troy features a diverse portfolio of well-known brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, and Curlsmith. The company emphasizes innovation, quality, and competitive pricing to maintain its market leadership. It has a strong track record of successful mergers and acquisitions, contributing to its growth and brand expansion. With a focus on sustainable practices and disciplined capital allocation, Helen of Troy continues to thrive in the consumer products sector.