Hans Anders

Hans Anders is a leading optician chain based in the Netherlands, with a strong presence in all provinces and in Belgium. Founded in 1982 in Rotterdam, the company operates around 402 optical retail stores. It is recognized for providing value-for-money eyecare and hearing aids, with its head offices located in Gorinchem and Hasselt. The company specializes in a variety of optical and auditory products, including prescription glasses, sunglasses, contact lenses, and certified hearing aids. Hans Anders is committed to making high-quality eye and hearing care affordable for its customers. It employs an omnichannel strategy, integrating physical stores with online platforms to enhance the customer experience. The company has received several awards for its marketing and retail strategies, including the ABN AMRO Retailer of the Year awards in 2023.