Rural King

Rural King, officially known as RK Holdings, LLP, is a leading American farm and home supply retail chain based in Mattoon, Illinois. Founded in 1960, the company has expanded from a single store to over 130 locations across 13 states, including Alabama, Florida, and Ohio. Rural King aims to serve rural and suburban communities with a diverse range of products. The store offers livestock feed, farm equipment, lawn and garden supplies, hardware, tools, clothing, housewares, and more. Rural King emphasizes quality products at affordable prices, creating a unique shopping experience where customers can discover a variety of items. The company operates large-format retail stores and an online store, catering to the needs of farmers, ranchers, and homeowners. With a focus on community and customer service, Rural King is dedicated to helping customers find the products they need. Its corporate office and distribution center in Mattoon support its operations and strategic planning, ensuring a strong presence in the Midwest and Southeast U.S.