Fullstory

FullStory is a digital experience analytics company based in Atlanta, Georgia, founded in 2014 by former Google engineers, including CEO Scott Voigt. The company was established to address the limitations of traditional analytics tools, aiming to provide businesses with a comprehensive understanding of user interactions on digital platforms. FullStory's platform includes features such as session replay, which records user interactions to identify friction points, and heatmaps that visualize user behavior patterns. It also offers AI-powered insights to automatically highlight trends and anomalies in customer data. The platform supports cross-platform tracking for both web and mobile applications, allowing for detailed analysis of user interactions without the need for predefined tracking parameters. FullStory focuses on empowering businesses, particularly in e-commerce, SaaS, and enterprise sectors, to uncover hidden opportunities in user behavior data. The company emphasizes a mission to enhance digital experiences through thorough data collection and analysis.